The marketing of trampoline Park has a certain particularity, mainly in:
1. the decision-making power of children's consumption in parents, playgrounds, not only to win the children's favorite, but also to get parental recognition, at least not allow parents resentment.
2.recreational projects have certain timeliness, after a certain period of time, the child's sense of novelty will be reduced.
Children's trampoline park's target customers are children, safety, environmental protection is the question to be considered. According to the above features, plus the city children's trampoline park on the investigation I, according to your description in the task requirements, put forward the following marketing plan: the name marketing strategy to give the park a suitable name. If a person has to have a name, the playground needs a name that is close to the target's mind and is easy to remember. You can target your customers (6 years of age, or 6 - 10) a name, such as Le doll, Happy Goat, children's paradise, etc..
Marketing strategies of publicity of trampoline park is necessary in the children's trampoline Park in marketing, but generous advertising may not be realistic, along the street to distribute leaflets to be naff and the effect is not good. I think the balloon propaganda is a good way, that children love balloons, low cost and easy operation, the playground name, address and other information on the balloon, in the bustling commercial area will be sent to the children, good results. In addition, we should set up eye-catching signs in the underground shopping mall to guide customers to the amusement park.
Strategy sales promotion of trampoline park can gather popularity and bring a stable source of income for the playground. At the beginning of the opening, you can set a "free zone", the children will be interested in the free zone comes to an end, and then promote the consumption of other facilities, can also provide customers with Yuan vouchers, the next consumer guide. At the same time, can take the package (some recreational facilities such as bundling, 10 yuan can play three areas, etc.) and other concessions monthly promotions, you can also set a group discount on some facilities, such as trampoline, if a single 10 yuan, 20 yuan can take two people 16 people, three people out of the way promotion and advertising language "with your partner, welcome to come".
The activities of marketing strategy of trampoline park, after the opening of the playground for a period of time, we need to stimulate children's and parents' consumption enthusiasm through certain activities. You can hold some puzzle or parent-child activities on weekends or holidays such as "61", will let parents turn to the playground is to play "concept, eliminate the parent aversion; and can enhance the parents and their children's feelings, to become parents to enjoy the happiness of a family union place of amusement.
The equipment of marketing strategy of trampoline park has a certain time - effectiveness, generally for about half a year, and after this time, children will lose freshness to this facility. Therefore, the facilities should be updated regularly, and the facility can be updated in a form of leasing to enhance the attractiveness of the customer.
Marketing strategy management for kids trampoline park, children trampoline park management is also very important, to ensure the safety of the playground, so that parents can rest assured that the child to spend. You can employ someone who has preschool education experience as a staff member, so that you can create a good atmosphere for recreation, and also make a positive interaction with your children, and let your children fall in love with your playground. In addition, parents and children will be thirsty when they play. They can set up a rest area, provide drinks and snacks, and also sell children's toys, so that they can promote consumption and create greater profits.
Belows are general information of indoor trampoline park: